Kenosha Emerging Leaders Academy
KELA is a community center established by the City of Kenosha in collaboration with nine local partners, focused on youth development, technology, career exploration, and workforce preparation.
We created a full visual identity system, including branding, wearables, socials, and environmental graphics.
roles: project management, branding, digital design, copywriting
team: AJ Caris, Madeline Paradis
2023 - 24
LogoThe logo was built on a 3x3 grid to represent the nine establishing partners. It’s shape is derived from brand values of connectivity, collaboration, and technology. The logomark appears as abstract heads and shoulders coming together in a team-like formation.
Social PostsWe developed a flexible, user-friendly social media template system using key logo shapes and brand colors to ensure consistency with minimal effort.
The photography style highlights learning through collaboration, resources unique to KELA, and a diverse range of patrons.
Brand GuidelinesOur team built KELA’s brand guidelines with a keen focus on the end user, as the guide needed to be accessible to users with little to no design knowledge. It establishes rules and intentions, while leaving room for KELA’s young people to further develop materials as needed.